|
BASF Strengthens Asia Pacific Business:: 18 Mar 2013 :: Shanghai - BASF is enhancing its Asia Pacific operations with the appointments of Albert Heuser as president for Greater China and Functions Asia Pacific, and Gops Pillay as president for South & East Asia, ASEAN and Australia/New Zealand. Heuser, president of Market & Business Development Asia Pacific, will assume responsibility for BASF’s Market & Business Development and Operations in Greater China, as well as for all functional units in Asia Pacific, effective 1 Apr. Heuser will be based in Shanghai. Pillay, senior vice president of Dispersions & Pigments Asia Pacific, will on 1 May assume responsibility for all regional business units and countries outside of China. He will be based in Hong Kong. This is expected to reduce organizational complexity and increase market and customer focus in the Asia Pacific markets. These changes will enable BASF "to better capture the opportunities in this dynamic region," said Martin Brudermuller, vice chairman of the board of executive directors responsible for Asia Pacific. "China accounts for approximately 50% of our Asia Pacific business," he noted. "Moving one of our three top management positions to Shanghai with direct responsibility for our activities in China will enable us to keep our growth momentum." |
|||
|
